Our group has already gathered documents from our client. (We have their basic guide to the drip irrigation and information printed from the garden's website). The existence of these documents means that our project isn't starting from scratch; we have to synthesize and adapt the existing documents into something more effective.
What we need to keep in mind:
- Our discourse community. These are the people within our community who share a common interest/concern. Our discourse community is made up of those who are interested in garderning and those who are concerned about the environment; HOWEVER, those who aren't aware of environmental issues or things such as the green movement will also be targeted. It's important that our brochure reaches everyone because "healthy living" is sometimes seen as an "upper class" concern. The drip irrigation guide has a different audience- it is those who are physically involved with the garden.
- The brochure- Include organization's history within the brochure, avoid using info that's likely to become absolete in the near future (even though there's template).
- The drip irrigation guide- A design layout that avoids flipping back and fourth between between pages, use action oriented language, place safety info before the steps to which it relates, test with actual users!
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